PENGARUH PERCEIVED EASE-OF-USE, PERCEIVED USEFULNESS, TRUST DAN PERCEIVED ENJOYMENT TERHADAP REPURCHASE INTENTION (STUDI KASUS PADA WEBSITE ZALORA INDONESIA)
نویسندگان
چکیده
منابع مشابه
Impact of Perceived usefulness, Perceived ease of use and Perceived Enjoyment on Intention to shop online
This paper explores the relationship between the three beliefs about online shopping ie. perceived usefulness, perceived ease of use and perceived enjoyment and intention to shop online. A sample of 150 respondents was selected using a purposive sampling method whereby the respondents have to be Internet users to be included in the survey. A structured, self-administered questionnaire was used ...
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This study was conducted to examine the nature of relationship between the perceived usefulness and perceived ease of use towards intention to use Decision Support Systems (DSS) using samples from employees in one manufacturing company in Malaysia. A total set of 60 sets of questionnaire were sent to the organization and 50 usable questionnaire representing a response rate of 83 percentage were...
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Identifying causal relationships is an important aspect of scientific inquiry. Causal relationships help us to infer, predict, and plan. This research investigates the causal relationships between two constructs, perceived enjoyment (PE) and perceived ease of use (PEOU), within the nomological net of user technology acceptance. PE has been theorized and empirically validated as either an antece...
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Information Technology has permeated many facets of work life in industrialized nations. With the expansion of Internet access we are now witnessing an expansion of the use of information technology in the form of electronic commerce. This current study tests the applicability of one prominent information technology uptake model, the Technology Acceptance Model (Int. J. Man Mach. Stud. 38 (1993...
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ژورنال
عنوان ژورنال: Jurnal Bisnis dan Akuntansi
سال: 2018
ISSN: 2656-9124,1410-9875
DOI: 10.34208/jba.v19i2.270